Press & News

TOMS RIVER, NJ — June 11, 2026 — Nattrly, Inc. today officially launched its pilot program, with live companionship sessions now connecting seniors with vetted Trusted Companions matched by shared conversation interests.

The launch follows months of intensive platform development, internal testing, and infrastructure hardening — including comprehensive security audits that identified and resolved more than 100 items across the codebase, server configuration, and deployment pipeline.

“Today is the day we've been building toward,” said Chaim Kornbluh, Co-Founder and CEO. “Real members are booking sessions, real Trusted Companions are activated, and real conversations are happening. The response from the senior community has been overwhelming — people are hungry for genuine connection, and that's exactly what Nattrly delivers.”

The platform launches with a robust set of capabilities:

• 600+ Trusted Companion applicants nationwide with background check pipeline operational
• First paying member onboarded and active
• 20,000+ member pipeline across all 50 states
• Five operational portals (member, companion, agent, affiliate, admin)
• Native iOS and Android applications live in app stores
• Real-time AI content moderation with automated safety enforcement
• Full security audit and infrastructure hardening completed

“We stress-tested every system — payments, real-time video, AI moderation, background checks, the session state machine — and everything holds up,” said Israel Klugman, Co-Founder and CTO. “We're not launching a prototype. This is a production-grade platform ready for scale.”

The company is in active discussions with investors ahead of a funding round to support nationwide scaling, including the establishment of a Miami, FL operations hub and the buildout of a sales and support team.

About Nattrly

Nattrly is a companionship platform connecting seniors with vetted Trusted Companions for in-person visits and virtual calls, matched by shared interests. Incorporated in Delaware and headquartered in Toms River, NJ. For more information, visit nattrly.com.

TOMS RIVER, NJ — May 28, 2026 — Nattrly, Inc. today announced significant early traction in its pilot program, with more than 600 Trusted Companion applicants, its first paying member, and a growing pipeline of over 20,000 prospective members across the United States.

The company has also expanded its platform to include a dedicated agent portal for call center representatives, an affiliate referral program, and native mobile applications for both iOS and Android — now available in the App Store and Google Play.

“The numbers speak for themselves,” said Chaim Kornbluh, Co-Founder and CEO. “We have over 600 people who want to become Trusted Companions — that tells us the supply side of this market is real. And with 20,000-plus prospects in our pipeline, the demand side is even stronger. We're proving the model works.”

As the company prepares for pilot launch, Nattrly has continued to ship platform improvements at a rapid pace, including:

• Full affiliate referral system with per-referral rewards
• Agent (CRM) portal for sales representatives managing member relationships
• Real-time session management with live status tracking across all portals
• Coupon and promotional pricing capabilities
• Native iOS and Android companion and member apps via React Native

The company reports that early session feedback has validated its core thesis: seniors matched by shared conversation interests report significantly higher satisfaction than those in unmatched pairings.

Nattrly is headquartered in Toms River, NJ with plans to establish a Miami, FL operations center as it scales nationwide.

About Nattrly

Nattrly is a companionship platform connecting seniors with vetted Trusted Companions for in-person visits and virtual calls, matched by shared interests. Founded in 2025 and headquartered in Toms River, NJ. For more information, visit nattrly.com.

TOMS RIVER, NJ — May 12, 2026 — Nattrly, Inc. today announced its formal incorporation as a Delaware C-Corporation, establishing the corporate structure necessary to support fundraising, equity issuance, and nationwide expansion.

The incorporation comes as Nattrly's internal testing phase wraps up and pilot launch approaches, with Trusted Companion applications arriving from across the country and the platform's interest-based matching model validated through rigorous testing.

“We chose to incorporate after we had a working product and real users — not before,” said Chaim Kornbluh, Co-Founder and CEO. “Too many startups incorporate on day one and spend months building something nobody wants. We built, launched, proved it works, and now we're formalizing the business to scale it.”

Nattrly selected Delaware for its well-established corporate law, investor-friendly governance framework, and the Court of Chancery — the standard for venture-backed technology companies. The company is structured with dual-class shares to preserve founder control through the growth phase.

The incorporation positions Nattrly for its upcoming fundraising round, with investor conversations already underway. The company plans to use the capital to expand its sales and operations team, establish a Miami, FL operations hub, and accelerate nationwide Trusted Companion recruitment.

About Nattrly

Nattrly is a companionship platform connecting seniors with vetted Trusted Companions for in-person visits and virtual calls, matched by shared interests. Incorporated in Delaware and headquartered in Toms River, NJ. For more information, visit nattrly.com.

TOMS RIVER, NJ — April 14, 2026 — Nattrly today announced the start of its internal testing phase, putting every component of the platform through rigorous end-to-end validation before opening to real members and Trusted Companions.

The testing phase covers the full session lifecycle — from member sign-up and interest selection, through booking and payment, to live virtual video calls with real-time AI content moderation and the SOS emergency button. Every portal (member, companion, agent, affiliate, and admin) is being tested concurrently.

“Building the platform was phase one. Now we break it on purpose,” said Israel Klugman, Co-Founder and CTO. “We're running every edge case we can think of — failed payments, dropped video calls, session timeouts, concurrent bookings, background check workflows. If something can go wrong, we want to find it now, not after launch.”

Key areas under active testing include:

• Booking and scheduling across multiple time zones
• Monthly membership billing, session-credit grants, refunds, and renewal edge cases
• Virtual video session quality, reconnection, and auto-expiry
• AI content moderation accuracy and response times
• SOS emergency alert delivery and emergency contact notifications
• Background check pipeline and FCRA compliance workflows
• Cross-portal session state synchronization in real time

The company has also begun accepting Trusted Companion applications nationwide, processing early applicants through Checkr background checks in preparation for pilot launch. Interest from senior communities and assisted living facilities continues to grow.

Nattrly expects to transition from internal testing to live pilot operations in the coming weeks.

About Nattrly

Nattrly is a companionship platform connecting seniors with vetted Trusted Companions for in-person visits and virtual calls, matched by shared interests. Based in Toms River, NJ. For more information, visit nattrly.com.

TOMS RIVER, NJ — March 18, 2026 — Nattrly, Inc. today announced the completion of its v1.0 Minimum Viable Product, marking a major engineering milestone as the company prepares for pilot launch. The platform was built in six phases over several months by CTO and Co-Founder Israel Klugman.

The production-ready platform includes five distinct portals — for members, Trusted Companions, agents, affiliates, and administrators — all running on a single DigitalOcean droplet with Docker, PostgreSQL, Redis, and nginx.

Key capabilities shipped in v1.0 include:

• Interest-based matching between seniors and Trusted Companions
• Virtual video sessions powered by Daily.co with real-time AI content moderation
• Simple monthly membership plans with transparent, fixed pricing
• SOS emergency button with instant SMS alerts to emergency contacts
• Background check integration via Checkr with full FCRA compliance
• Multi-provider authentication (Google, Apple, Facebook, Microsoft, Phone, Email)
• Accessibility-first design meeting WCAG 2.1 AA standards

“We deliberately chose to build deep rather than wide,” said Israel Klugman, Co-Founder and CTO. “Every safety feature, every accessibility consideration, every payment edge case — it's all in v1.0. We're not launching a prototype. We're launching a production platform.”

The company is now onboarding its first Trusted Companion applicants and preparing operational procedures for live sessions. Pilot operations are expected to begin in April 2026 in New Jersey.

About Nattrly

Nattrly is a companionship platform connecting seniors with vetted Trusted Companions for in-person visits and virtual calls, matched by shared interests. Founded in 2025 and headquartered in Toms River, NJ. For more information, visit nattrly.com.

TOMS RIVER, NJ — February 28, 2026 — Today, co-founders Chaim Kornbluh and Israel Klugman announced Nattrly — a new companionship platform currently in active research and development, designed to address the growing crisis of social isolation among seniors in the United States.

Nattrly takes its name from “natter” — British English for having a warm, friendly chat. The platform is being built to connect seniors with vetted Trusted Companions for in-person visits and virtual video calls, matched by shared conversation interests such as sports, music, hobbies, and current events.

“Loneliness among seniors is a public health crisis that affects more than 14 million Americans,” said Chaim Kornbluh, Co-Founder and CEO. “Most existing solutions treat companionship as an afterthought — an add-on to caregiving or transportation. We're building Nattrly from the ground up around conversation. We will match people by what they actually want to talk about.”

Development is already underway, with CTO Israel Klugman building the full-stack platform from scratch. The technical roadmap includes real-time AI content moderation, an SOS safety button, background check integrations, and a simple monthly membership model with transparent, fixed pricing.

The team is based in Toms River, New Jersey, with plans to begin pilot operations later in 2026 following platform completion and formal incorporation.

About Nattrly

Nattrly is a companionship platform in development that will connect seniors with vetted Trusted Companions for in-person visits and virtual calls, matched by shared interests. Based in Toms River, NJ. For more information, visit nattrly.com.